I’ve always believed in the power of stories — to connect, to challenge, to celebrate.

As a Vietnamese-American growing up in the American South, I often looked to pop culture for a sense of belonging. Now, as a broadcaster and writer based in London, I try to offer that same connection to others — whether through a BBC documentary, a Eurovision livestream, or my memoir about family, identity, and forgiveness.

My work spans continents and formats — from the podcast suites to live TV studios, from newsrooms to live stages — but it’s all rooted in a desire to build bridges across borders, cultures, and generations.

William Lee Adams is a Vietnamese-American cultural commentator, presenter and author celebrated for his work exploring identity, belonging and global pop culture.

A presenter and producer at the BBC World Service, William works across podcasts, radio and TV. His documentary Vietnam: Return to Banana Garden Market — which aired on The Travel Show — won Best Arts & Culture Series (Lifestyle) at the 2025 Rockie Awards at Canada’s Banff World Media Festival. It draws on the personal history explored in his memoir Wild Dances: My Queer and Curious Journey to Eurovision — a coming-of-age story about family, identity, and the legacy of the Vietnam War. Nigella Lawson called the book “breathtaking and beautifully written,” while novelist Nguyen Phan Que Mai described it as “a treasure,” adding that William “transformed the sorrow he inherited into joy.”

William is also the founder and face of Wiwibloggs, the world’s most-followed independent Eurovision blog and YouTube channel, where his videos have been viewed more than 235 million times. Dutch media have described him as “the world’s most influential Eurovision viewer.” His commentary and judging appearances have taken him to national selections in Armenia, Finland, Romania, Spain and beyond — and even earned him a cameo in Will Ferrell’s movie Eurovision Song Contest: The Story of Fire Saga.

His live hosting and cultural commentary credits include the Vietnam International Awards in London, Albania’s Festivali i Këngës and Sweden’s Melodifestivalen — the country’s most-watched television show, which helped launch ABBA. He is also the music and entertainment ambassador of CelebrASIA 2025, where — for a second year — he will host the live performance stage at Battersea Power Station, introducing dancers, musicians, singers and martial artists from across Southeast Asia.

Before broadcasting, William worked as a foreign correspondent at Time magazine, and has written for The New York Times, Financial Times, Esquire, Billboard, Newsweek, Bloomberg, The Guardian and other publications.

Born and raised outside Atlanta, Georgia, William holds a degree in Psychology from Harvard University and a master’s in Southeast Asian Studies from the School of Oriental and African Studies in London.

🔗 Explore My Work

• 🎙️ Broadcasting & TV Work →

• 🎧 Podcasts & Radio →

• 🌍 Eurovision & Wiwibloggs →

• ✍️ Writing & Memoir →

• 🎤 Live Events & Hosting →

• 🙋 About Me →